Career Summary:
My career highlights include creating the video division that transformed a start up company into a global industry leader, with over 1 billion-dollars in revenue, and multiple awards for content that I produced including two MarCom Platinum Awards, multiple Telly awards and a Promax Award.
I also have been producing film and video content outside of the full time positions listed in my resume. One of my films that I am most proud of is "Petty Crime" that won many film festival awards and also screened at Comic-Con 2018. Recently I have just competed a web series called "The Adventures of Rashaad in Real Estate" that we are currently in discussions with distribution channels to release.
I started at ViSalus as the Director of Video Production where I created our internal video production department that produced thousands of pieces of video content which powered our companies growth from a young start-up, to a global industry leader with over $2 billion in revenue. Over the course of my career with ViSalus I became the VP of Marketing but my primary focus was always on our videos. ViSalus launched a second brand called Liv for which I was also the VP of Marketing and headed up our video marketing team. This was a lifestyle brand that provided VIP travel experiences.
Before ViSalus and Liv I worked in editing and post production for a visual effects company called Ring of Fire and for GDMX, a division of Warner Bros. My first role in video production was as Director of Production at Interstreamer Media, in the early 2000s. We specialized in video encoding for internet video providers and set top box delivery platforms and also produced tv commercials and promos for studios like MGM.
Experience:
Senior Producer
Bee Hill Media
March 2018 to Current
Senior Producer & founder of a full service video production company that specializes in online content creation, marketing, training, and branded content for direct selling, social tech, lifestyle and media/TV industries. My expertise in storytelling and results driven marketing has earned multiple awards and led me to work with a diverse range of businesses – from startups to Fortune 500 companies, C-level executives, leadership experts, celebrities, social influencers and bestselling authors. As the lead Content Producer and Editor I work with clients to develop a concept, write the script, shoot, edit and distribute a video that delivers results.
VP of Content / Marketing
Liv Global LLC
July 2018 to March 2020
Oversaw the planning, development and implementation of all video, web, social media and email content. Identified marketing opportunities as well as communications challenges for the company and then created and executed strategies to support them. Designed, planned and executed communications strategy and operations. Ensured an appropriate voice and brand personality across all communication and content channels.
Sr. Director of Content Production
ViSalus
November 2015 to July 2018
Lead the creation of content for the marketing department including video content production, social media, email marketing, photography, web and print copy. Developed and executed creative content and communication strategies. Directed the internal creative team on creation of marketing deliverables and maintaining a brand standard across all item. Orchestrated the transition of our email marketing service to a new platform that increased open and engagement rates by over 300%.
Director of Video Production
ViSalus
2005 to 2015
I built the internal video production department that created video content for all sales and marketing efforts of the company and won numerous industry awards for our videos. Lead overall strategy, content development, and operations for video production and video for live events in a high volume (1,000+ videos in 1 year) production environment Built core department team, and defined the technical operations for our internal studio.
Editor
Ring of Fire
2003 to 2005
At this visual effects company, I edited television commercials and short form marketIng content while also leading video machine room operations and worked Flame and Inferno visual effects artists.
Director of Video Production
Interstreamer Media
1999 to 2002
I produced promotional video content for the MGM nationally syndicated TV show National Enquirer's Uncovered, for which we won a Promax Silver Award. I also lead the production of the video encoding and DVD operations.